Digital strategist, award-winning writer and content developer in Melbourne.
Clever. Keen. Good at sentences.
Fifteen years of pent-up experience.
Digital Strategy Content Development Social Media Management
Hello! I’m Anna, and I can do all kinds of things. Over the past fifteen years, I’ve worked for brands including the AFL, Formula 1, Asahi Beer, SPC Ardmona, Public Transport Victoria, Dulux, Kmart, Peckish, FremantleMedia, Yahoo!7, Richmond Football Club, Bauer Media, The New Daily, Telstra, and many more.
My expertise covers everything on the digital marketing spectrum, including:
- Digital strategy
- Social media strategy
- Content and content integration strategy (native content, client activations, promotional activity, etc.)
- Community management
- Content development
- Social media management
- Digital campaign management
- Digital policy and governance
- Crisis management
- Digital brand strategy and workshops
- Reporting and analytics, and
- everything in between
I’m a versatile writer, using my combination of journalistic, technical and marketing backgrounds to produce:
- Website and social media content
- Business articles and blogs
- Bid and tender documents
- Technical documents
- Training documentation and facilitation guidelines
- Feature articles
My essays and fiction writing have been published by the Guardian, The Big Issue, The Age/SMH, The Saturday Paper, among many other publications. My first novel, The Paper House, was longlisted for the Matt Richell Award (ABIA), and I won the 2016 Horne Prize for essays. My second novel, The Gulf, was published by Picador in 2017.
I’m also available as a totally white-label digital consultant for agency and overflow work, dealing directly with your clients to provide end-to-end digital solutions, or as a digital specialist as part of a larger team.
firstname.lastname@example.org 0408 028 538
Current availability: Now booking projects for mid-October start dates.