Anna Spargo-Ryan

Actionable digital ideas & no waffle

Digital strategist, award-winning writer and content developer in Melbourne.
Clever. Keen. Good at sentences.
Fifteen years of pent-up experience.

Digital Strategy    Content Development    Social Media Management

Over the past fifteen years, I’ve worked on brands including the AFL, Formula 1, Asahi Beer, SPC Ardmona, Public Transport Victoria, Dulux, Kmart, Peckish, FremantleMedia, Yahoo!7, Richmond Football Club, Bauer Media, Deakin University, The New Daily, Telstra, and many more.

My expertise covers everything on the digital marketing spectrum, including:

  • Digital strategy
  • Social media strategy
  • Content and content integration strategy (native content, client activations, promotional activity, etc.)
  • Community management
  • Content development
  • Social media management
  • Digital campaign management
  • Digital policy and governance
  • Crisis management
  • Digital brand strategy and workshops
  • Reporting and analytics, and
  • everything in between


I’m a versatile writer, using my combination of journalistic, technical and marketing backgrounds to produce:

  • Website and social media content
  • Business articles and blogs
  • Bid and tender documents
  • Technical documents
  • Training documentation and facilitation guidelines
  • Feature articles

My essays and fiction writing have been published by the GuardianThe Big Issue, The Age/SMHThe Saturday Paper, among many other publications. My first novel, The Paper House, was longlisted for the Matt Richell Award (ABIA), and I won the 2016 Horne Prize for essays. My second novel, The Gulf, was published by Picador in 2017.

Agency Support

I’m also available as a totally white-label digital consultant for agency and overflow work, dealing directly with your clients to provide end-to-end digital solutions, or as a digital specialist as part of a larger team.

Contact      0408 028 538
Current availability: A small number of slots available pre-Christmas