A digital strategy can be a bit of a “piece of string” activity. Basically, it’s a document or series of documents that does a few things. Firstly, it’s a really good thing to be able to put in front of an executive team. But that’s not the only thing.
How about …
- insight into your business’s digital approach, including its online presence, digital brand awareness, the effectiveness of existing activity and so on;
- strategies and ideas for using digital to meet business objectives;
- ways to measure digital success, how to get from now to wow! (sorry);
- digital brand guidelines, language and style guidelines, strategies to make sure you’re being consistent across all digital channels, words you shouldn’t use on your company’s Facebook page
- advice on best practice, which platforms to use and how to use them, how to integrate these platforms with your wider business marketing
- risk mitigation strategies and frameworks, including customer service guidelines, escalation processes, content policies, governance frameworks
The way it works is: I talk to you about your business, where it’s been, where it’s going, and probably some things about lunchrooms. That might mean running digital or brand workshops, reading every policy document you have, sitting with your customer service staff, watching the ins and outs of your social media, etc. Then I create a meaningful and actionable plan that you can actually use. No motivational quotes or theoreticals included.
Having an outcome at the end of this process is at the core of my approach. I’m not a pithy consultant who gets paid by the hour to talk about Edward de Bono (unless this would help you).
I’ve created digital strategies for brands like the AFL and AFL Players Association, Wheels Magazine, Turu, Neighbours, Public Transport Victoria and many others.
I will happily provide you with sample digital strategies as part of your decision making process. Just ask!